Apples Upsurge ( From Journal 2008)

APPLES UPSURGE

Five years ago if u mentioned the word “APPLE” most people would think of the fruit, but fast-forward to the current day and the word “APPLE” is synonymous with high tech software and hardware. Not surprisingly thou because it was only a matter of time before someone challenged software giants Microsoft for the top spot in technological creations.
Apples rise can be attributed to many things, one of which is the demographic they chose to pursue. Apple realized that the youths and teens aged 12- 25yrs are the big money spenders of our time and targeted many of their products towards this set of individuals. Products like the IPod and IPhone have stormed the market and had great success with these same individuals. A recent survey showed that 3 out of every 15year old have one from of music player or the other furthermore half of this music loving group have an IPod.
Apple can also attribute its success to its marketing executive; Steve Jobs, Steve has transformed the interface of Apple to a more friendly and personal one, making it seem accessible and readily available to the average individual. This can be seen in Apple’s commercials. The campaign aims to show Apple as a down to earth all around guy, while portraying Microsoft as an uptight unattractive serious guy. Fortunately they have had success with making this stereotype stick.
Apple recently released the slimmest notebook ever “The MAC BOOK AIR”, this tiny but effective device combining ultra portability with great looks and productivity. Because of its size the AIR does not have an optical drive, therefore many have questioned its usefulness. As Apple explains the AIR wasn’t designed for major work, but for those on the go and still need a considerable amount of productivity. Steve jobs also says, “ Complaining of the AIRS lack of an optical drive is like complaining that a Ferrari has no rear passenger seats”
In conclusion Apples success has pushed Microsoft to explore the hardware market after realizing that they couldn’t compete by creating only software. This healthy competition can only mean good for the consumer who will benefit from the best of both worlds.